Ford Trucks 1920-1929

From 1920 to 1929, the Ford Company grew with new products and acquisitions, including several new and well-received Ford trucks and tractors.

Though Model Ts were becoming dated by the early Twenties, people continued to buy them in record numbers. One reason was that Henry Ford kept lowering their cost; from a starting price of $550 in 1920, one could be had for as little as $260 by 1925. But even low prices won't sell a product forever, and competitors were making inroads by offering features not available on the Model T.



Nevertheless, Ford car and truck production set new records during 1920, and Henry kept expanding facilities at the River Rouge Complex. Though these were positive points for the Ford Motor Company, not everything was rosy from a financial standpoint. Production was up, but sales were down by a substantial margin, which affected the amount of money coming into the company's coffers.

As a result, Ford shut down its plants and shipped cars and trucks to dealers even though they had not ordered them. And those dealers had to pay for those vehicles on delivery and not when they were sold to customers. Dealers were not happy with this situation, but were forced to accept it if they wanted to maintain their Ford franchise.

The early Twenties were a time of expansion and innovation for Ford, despite some financial and organizational challenges. Learn about Ford trucks from 1920-1923 in the next section.

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